The decision to change the brand name is to ensure consistency and instant recognition across all international markets. BetVictor is already successfully running across Europe, and will now be the banner under which the UK operation trades as well.

The new website has been revamped with a fresher and cleaner design, making it simple to navigate and find the numerous markets which are available to bet on for each sporting event.

Chairman of BetVictor, Victor Chandler said, “As a company we are always innovating and moving forward, as well as extending our brand across new territories.

“The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories.

“I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events.”

Chamberlain, a huge Torquay United supporter, will feature in their television adverts which will appear on Sky from December. You will also be able to see her pretty face in Betfred’s 1350 shops throughout the UK as well as on their website and mobile betting site.

Goals Galore was launched by Betfred in August 2009 and has become their most popular football bet. You don’t have to select who is going to win a match, all you have to do is pick matches where you think both teams will score.

The host of Soccer AM seems happy to be involved with the company, “I really enjoyed filming the commercial, especially as Fred was in it too. I love a flutter so I’m looking forward to having a punt on Goals Galore – it’s so easy to do too. In fact, I reckon Fred is going to be skint by the end of it!”

Boss of Betfred, Fred Done, is delighted to have a popular football figure at the front of their campaign and is hoping that the popular bet will continue to gain punters, “It was great working with Helen and I am delighted she has agreed to be the new face of Goals Galore.

“I can’t believe how popular the bet has become and this will just make it even bigger. More than ever I will be praying for clean sheets!”

Betfred have released a special behind the scenes video featuring the making of their new advert which can be viewed at http://www.youtube.com/watch?v=Xsu1Gp2HRsw.

Their ‘What If’ gambles came in for the second week running. 7 days after paying out 60/1 on the home nations of England, Scotland, Wales and Republic of Ireland all winning, they offered special odds of 7/1 on the English league leaders to all win on Saturday, which they all duly did to cost the bookmaker thousands of pounds.

With most of the favourites coming out on top in the weekend’s games, things, for once, didn’t go the bookies way, and SkyBet had to pay out £45,000 to one lucky punter after a speculative 15-way accumulator came in!

Sky Bet’s Head of Football Trading Sandro Di Michele said: “Pretty much everything that could of gone wrong for us today did, with the ‘What If’ market just one of our enhanced accumulators to have come in.

“You know it’s a bad day when you’re relying on Manchester United and Barcelona losing to turn things around, but we hardly made things easy for ourselves by picking out back-to-back winning accumulators for the punters in our ‘What If’ specials.”

But don’t feel too sorry for them, doubtless they will get back those losses soon enough.

Not content with commenting on gays, advising women footballers to wear shorter shorts and generally being dodgier than last night’s curry, he’s now waded into the current footballing hot topic and stuck his size tens in his mouth.

Apparently Sepp thinks it’s OK to be racist in the heat of the 90-minute battle so long as you can all shake hands afterwards. With investigations looming against Luiz Suarez and England captain John Terry this could be a step too far even for a man who has been bullet-proof over previous controversial opinions.

Ladbrokes have been quick to open a book on him surviving his post and have him at 2/1 leave his role at FIFA before the end of 2011.

If the weight of opinion is anything to go by then this looks a pretty decent bet. Fans, footballers and pundits have already expressed their disgust at these recent remarks but more significantly the press have started to sharpen their knives. They’ve been waiting for this day ever since Qatar were ridiculously awarded the World Cup ahead of England.

Revenge would be very sweet for the English, nay British footy fan and if you back him to exit at odds of 2/1 it could be the tastiest bet of all.

Click here to place your Sepp Blatter bet at Ladbrokes.

Thanks to @danmellett and @betdan7 for the heads-up.

Just enjoy your favourite Casino games on 24th November and you will receive a rebate of 25% on whatever the House takes, up to £250, to have another go.

You can play any of the fantastic Casino games Bet365 has to offer, including popular favourites such as Mr Cashback, a Slot with a unique money back twist, Kong, with a spectacular Jungle and Big City mode and Rocky, a game packed with hard-hitting features.

With so much to choose from you’re guaranteed a great time in the Casino at Bet365 and at the same time, could even have another go on the House!

The Casino at Bet365 has over 150 exciting Casino games, including favourites such as Blackjack and Roulette, as well as a comprehensive range of Slots, Table Games, Card Games, Live Dealers, Video Poker, and Games and Keno. There are also many Progressive Jackpots on offer.

And if you can find a better price anywhere else, they will match it.

The move comes as they try to offer their punters the best value possible on football betting. With the English Premier League being one of the most popular competitions to bet on, they have decided to roll out their promotion to include Premier League matches only at this stage.

Betting on the first goalscorer in football matches is a very popular market. After all, the whole point of football is to score goals, so it should be no surprise that this market is one of the favourites among punters. Titan Bet are looking to tap into that demand and are hoping to draw in more people to use their site (www.Titan Bet.com) with this special offer, to get the most out of their wager.

In order to keep their word during this promotion, punters are given the option to contact their customer support in order to point representatives in the direction of any prices that are better than those offered on the Titan Bet website. Titan Bet will then adjust their odds to match the competing price.

For full details of this offer, plus other promotions being ran by Titan Bet, visit www.Titan Bet.com/promotions.html.

Online bookmaker Betclic have gathered the opinions of six of their ambassadors, and each of them had their own view on who would win this season’s Champions League.

In total, the six legends have 382 international caps as players between them, as well as six Champions League/European Cup trophies. So they should know what they are talking about.

Barcelona are the firm favourite with the bookie, but only three of the six predicted a win for the reigning champions in Munich on May 19 next year.

“I think it could be time for something new and surprising happening in the knockout-stage this season and I am going for AC Milan,” said Marcel Desailly, who won Champions League with Marseille in 1993 and with AC Milan a year later.

Others who tipped teams other than Barca were Portuguese star Joao Pinto, who is backing Bayern Munich, while Swedish World Cup 1994 bronze medal winner Pontus Kamark is going with Jose Mourinho’s Real Madrid.

But Italian master tactician Arrigo Sacchi, who led AC Milan to back-to-back European Cups in 1989 and 1990, selects Barcelona to win the tournament once more, along with German World Cup winner Thomas Berthold and Dutch legend Ruud Gullit, twice a European champion with AC Milan, who all believe that Pep Guardiola’s side will have too much for their oppoisition.

Gullit told Betclic.com, “At the end of the day I think that Barcelona will be too strong again this season.”

That’s right they’ve upped the £30 free bet for new customers to an even tastier £50. Woohoo – well done the ‘Magic Sign’ (© J. McCririck).

So if you haven’t got a Ladbrokes account yet then me advice to you would be to get one now. Or even if you’re thinking about setting up a new one then there’s no time like the present with such a great offer on at the moment.

Just follow the instrictions below to claim your free bet:

• Visit Ladbrokes.com
• Register and enter the promo code “FB50“
• Place a bet of £5 or moreon any sport
• Ladbrokes will match it up to £50

What are you waiting for? Visit Ladbrokes now.

With the season kick-off within touching distance now is a great time to open a betting account with one the nations biggest bookies.

Ladbrokes.com has an excellent £30 sign-up bonus promotion on at the moment. This is the best sign-up offer that I’ve ever seen from Ladbrokes who normally don’t give any kind of bonus to new customers. But word reaches me that this offer might not be around for much longer.

Ladbrokes will be launching new TV and online advertising to coincide with the new season and with that there will be a brand new football offer. We’re not sure what that will be just yet but chances are it won’t be as generous as the current £30 on offer.

So if you’ve not already got a Ladbrokes.com account (or even if you have, you could open a new one with different card details) get yourself over there and grab the £30 before it’s too late.

How to Claim Your Bonus

• Visit Ladbrokes.com
• Sign up using code ‘FB30‘
• Place a single bet of £5 or more on any sport and Ladbrokes will match it with a FREE BET up to £30

Yet another bonus arrived in my inbox today just in time to get some bets on for the football season kicking-off. No other online bookmaker gives away more bonuses to existing members.

This time it’s valued up to £100. Here’s the deal;

• If you’re already a Bet365 member, check your email for the offer. If not why not? Sign up here: Bet365 and get a £200 welcome bonus
• In the email you’ll find an offer code.
• Log in to your Bet365 account.
• Deposit £10 or more.
• From the Services menu, select Members, go to Offers, then Enter Offer Code.
• Enter your offer code, xxxxxxxxxx, and click Submit. Your bonus will be added to your bonus balance.

The bonus is a 25% matched bonus so if you want to claim the full £100 you’ll need to deposit £400. You’ll also need to play through your deposit and bonus three times prior to making a withdrawal. But hey, it’s free money right?

Thanks again Bet365!