Betfred TV launched today the ultimate Cheltenham coverage ahead of the horse-racing festival which starts on Tuesday.
The Cheltenham Festival is the busiest week for the bookmaker and Betfred TV will broadcast live to its 1386 shops from its purpose-built studios in Media City plus live from the racecourse itself.
Betfred’s Head of Media Mark Pearson, “The Cheltenham Festival is an annual pilgrimage for thousands but if you are not lucky enough to be going we want to bring the unique atmosphere to our betting shops plus provide our customers with information and insight that you won’t get anywhere else.”
As well as showing all 27 races, Betfred TV have secured over twenty interviews with leading trainers such as Nicky Henderson, Paul Nicholls and interviews with the top jockeys at the Festival.
Betfred TV have also signed up Channel 4′s betting experts Tanya Stevenson and Tom Lee, plus former Channel 4 presenter Derek Thompson.
All three well known racing personalties will also feature in a first for betting shops.
Betfred TV on Sunday at 6pm will broadcast their own Cheltenham Preview to their shops.
Mark Pearson added, “A Cheltenham Preview is very much part of the build up to the festival but we decided why not do it live to all our shops, and with top jockey Tom Scudamore appearing it should be very popular.”
Betfred TV throughout the festival will be putting highlights online and encouraging customers to ask questions to their guests through twitter and facebook.